38 review platforms. Find the ones that matter for your business.
We manage reputation on 38 review platforms — the six general-purpose sites every business should watch (Google, Trustpilot, Yelp, Facebook, Tripadvisor, Sitejabber), plus 32 more that matter for specific industries, from healthcare to real estate to home services. Browse the full directory below, or jump straight to the deep comparison of the six general platforms.
Every review platform we manage, by industry
All 38 platforms, grouped by category — general, employer, healthcare, legal, real estate, home services, automotive, agencies, weddings, and travel.
General Business Reviews
Trustpilot
The default platform for online-only ecommerce, SaaS, and subscription businesses.
The default platform for any business with a physical location or local service area.
Yelp
Culturally established for restaurants and local consumer services in the US and Canada.
Recommendations for businesses with an active Facebook/Instagram presence or ads.
Sitejabber
Verified-purchase reviews for online and ecommerce brands.
Better Business Bureau
BBB reputation management is the work of improving a business’s Better Business Bureau letter grade, customer-review rating, and complaint-resolution record.
HelloPeter
HelloPeter reputation management is the work of building a stronger Trust Index score with South African consumers through reviews and fast, public complaint resolution.
Customer Lobby
Customer Lobby reputation management is the work of earning verified, transaction-backed reviews and using the same customer records to bring past customers back for repeat business.
YellowPages
YellowPages reputation management is the work of keeping your YP.com listing accurate and earning reviews on a legacy directory that still surfaces in local search and feeds the citation data behind it.
Google Play
Google Play reputation management is the work of improving an app’s Play Store star rating and review content so it converts more installs and ranks better in Play Store search and featuring.
Reviews.io
Reviews.io reputation management is the work of building verified-buyer company and product reviews on a platform that feeds directly into Google Seller Ratings and product star results.
Employer & Workplace Reviews
Glassdoor
Glassdoor reputation management is the work of improving how current and former employees rate your company, CEO, and culture — the signals candidates and recruiters check before they ever apply.
Indeed
Indeed reputation management is the work of improving the company rating and employee reviews that sit directly beside your live job postings on the world’s largest job board.
Healthcare Reviews
Healthgrades
Healthgrades reputation management is the work of improving a provider’s patient star rating and profile completeness while responding to every review in a way that never violates patient privacy.
RealSelf
RealSelf reputation management is the work of building a credible presence around elective cosmetic and aesthetic care — patient reviews, procedure-level "Worth It" ratings, provider Q&A, and before/after photos — the way patients actually research a plastic surgeon, dermatologist, or med-spa.
RateMDs
RateMDs reputation management is the work of building a representative set of patient reviews across Staff, Punctuality, Helpfulness, and Knowledge — the four dimensions RateMDs actually scores.
Vitals
Vitals reputation management is the work of improving a provider’s patient star rating and wait-time data on a platform whose ratings get syndicated well beyond vitals.com itself.
Rehab.com
Rehab.com reputation management is the work of presenting an addiction-treatment or rehabilitation facility honestly and helping real former patients and families share reviews of their experience.
Legal Reviews
Avvo
Avvo reputation management is the work of strengthening an attorney’s Avvo Rating, client reviews, and peer endorsements — the three separate signals prospective clients weigh when choosing a lawyer.
FindLaw
FindLaw reputation management is the work of strengthening a law firm’s FindLaw directory profile, practice-area accuracy, and client reviews — the signals prospective clients actually use to find and vet an attorney there.
Real Estate Reviews
Zillow
Zillow reputation management is the work of building a real-estate agent or broker’s Zillow profile rating and past-client review history so it keeps winning buyer and seller leads.
HomeLight
HomeLight reputation management is the work of strengthening the transaction performance and client reviews that decide whether HomeLight recommends you as a matched agent.
Realtor.com
Realtor.com reputation management is the work of keeping an MLS-accurate agent profile, a steady stream of recent-sales activity, and client reviews all working together to earn buyer and seller contacts.
RealEstateAgents.com
RealEstateAgents.com reputation management is the work of strengthening an agent’s comparison ranking and client-review record on the platform that refers buyer and seller leads to the best-matched agent.
Home Services Reviews
Thumbtack
Thumbtack reputation management is the work of raising a service pro’s rating and review count so the pay-per-lead matching algorithm shows their business more often — and more customers say yes once they do.
Houzz
Houzz reputation management is the work of building both a strong client-review record and a credible project portfolio on the platform homeowners use to research remodels and design hires.
HomeAdvisor
HomeAdvisor reputation management is the work of improving a pro’s star rating, verified reviews, and Screened & Approved standing on a pay-per-lead marketplace where reputation directly changes lead cost.
BuildZoom
BuildZoom reputation management is the work of keeping a contractor’s license status, permit-pulled project history, and customer reviews accurate and strong on the platform homeowners use to vet builders for bigger jobs.
Networx
Networx reputation management is the work of improving a contractor’s rating and review record on a shared lead-distribution network, where the profile decides who wins a project when several pros are contacted about the same lead.
HomeStars
HomeStars reputation management is the work of building a strong Star Score, a steady flow of verified customer reviews, and eligibility for Best of HomeStars recognition on Canada’s leading home-improvement directory.
Automotive Reviews
DealerRater
DealerRater reputation management is the work of building a dealership’s overall rating and each salesperson’s individual review record on the leading car-dealership review site.
CarGurus
CarGurus reputation management is the work of raising a dealership’s marketplace star rating and review volume so it converts more of the price-comparing shoppers CarGurus sends its way.
Agency & B2B Reviews
DesignRush
DesignRush reputation management is the work of strengthening an agency’s verified client reviews, portfolio, and category rankings so B2B buyers shortlist you first.
UpCity
UpCity reputation management is the work of improving a service provider’s Recommendability score, verified client reviews, and profile completeness on the UpCity marketplace.
Bark
Bark reputation management is the work of building the review record and Elite status that decide which paid-credit responder a customer actually picks.
Travel & Hospitality Reviews
Where each platform fits your business
Start with the category that matches you, then dig into the full comparison below.
Any physical location or local service area
Prioritize Google Reviews first — it's the platform automatically surfaced in local search and Maps.
Online-only, no physical location
Prioritize Trustpilot (and Sitejabber for ecommerce specifically) — the platforms buyers actually check before entering payment details.
Hospitality, travel, or tourism
Prioritize Tripadvisor alongside Google — travelers actively compare listings there before booking.
Restaurant or consumer service in the US/Canada
Don't ignore Yelp — it remains culturally established for exactly this category, even though its rules differ.
Full comparison: the six general review platforms
Google Reviews
| Best for | Local and service businesses |
| Geographic reach | Global, weighted toward local search |
| B2B vs. B2C | Primarily B2C, some local B2B |
| Search/discovery role | Direct — stars shown in Maps, local pack, and knowledge panel |
| Can businesses ask for reviews? | Yes — asking is allowed, gating and incentives are not |
| Verification mechanism | Tied to a Google account, no purchase verification |
| Moderation approach | Automated spam/fake-review detection plus manual flagging |
| Business response option | Public response visible to anyone viewing the listing |
The default platform for any business with a physical location or local service area.
Trustpilot
| Best for | Ecommerce, SaaS, and subscription businesses |
| Geographic reach | Global, strong in Europe and North America |
| B2B vs. B2C | Primarily B2C ecommerce, some B2B SaaS |
| Search/discovery role | Indirect — Trustpilot profile pages often rank for branded search |
| Can businesses ask for reviews? | Yes — automated post-purchase invitation flows are common |
| Verification mechanism | Optional verified/invited-review labeling |
| Moderation approach | Weighted TrustScore algorithm plus fraud detection |
| Business response option | Public response visible to anyone viewing the profile |
The default platform for online-only businesses without a physical location to visit.
| Best for | Restaurants and local consumer services |
| Geographic reach | Strongest in the US and Canada |
| B2B vs. B2C | Almost entirely B2C |
| Search/discovery role | Moderate — Yelp pages rank well, less tied to Google's own local pack |
| Can businesses ask for reviews? | No — Yelp discourages direct solicitation |
| Verification mechanism | No purchase verification; relies on recommendation software |
| Moderation approach | Recommendation software filters unreliable-looking reviews automatically |
| Business response option | Public reply or private message option |
Particularly important for restaurants, bars, and consumer services in markets where Yelp is culturally established.
Facebook Reviews
| Best for | Businesses running Facebook/Instagram ads or with an active social presence |
| Geographic reach | Global |
| B2B vs. B2C | Primarily B2C |
| Search/discovery role | Low on Google search, high within Facebook/Instagram itself |
| Can businesses ask for reviews? | Yes — asking is allowed, incentivizing and gating are not |
| Verification mechanism | No purchase verification; tied to a Facebook account |
| Moderation approach | Community Standards enforcement against fake/inauthentic engagement |
| Business response option | Public response visible to anyone viewing the Page |
Most valuable for businesses whose customers actually arrive via a Facebook or Instagram ad or Page visit.
Tripadvisor
| Best for | Hotels, restaurants, and attractions |
| Geographic reach | Global, essential for tourism-dependent businesses |
| B2B vs. B2C | Almost entirely B2C |
| Search/discovery role | Moderate to high for hospitality and travel category searches |
| Can businesses ask for reviews? | Yes — via Tripadvisor's own guest-review-invitation tools |
| Verification mechanism | No purchase verification; relies on fraud-detection systems |
| Moderation approach | Established fraud-detection operation, public Transparency Reports |
| Business response option | Public response visible to anyone viewing the listing |
Essential for any business depending on travelers researching before a trip — hotels, restaurants, tours, and attractions.
Sitejabber
| Best for | Online and ecommerce businesses |
| Geographic reach | Global, concentrated among US online shoppers |
| B2B vs. B2C | Primarily B2C ecommerce, some digital services |
| Search/discovery role | Indirect — profile pages can rank for branded and "is [store] legit" searches |
| Can businesses ask for reviews? | Yes — review-invitation flows are supported |
| Verification mechanism | Verified-purchase labeling distinguishes confirmed transactions |
| Moderation approach | Platform fraud detection plus manual flagging |
| Business response option | Public response visible to anyone viewing the profile |
Worth covering alongside Trustpilot for ecommerce brands, since different shoppers default to checking different sites.
Platform policies change over time — the mechanics above reflect how each platform generally operates. Always check a platform's own current guidelines for businesses before acting on anything policy-specific.
The one rule that holds across every platform
Every platform on this list prohibits fake reviews, incentivized reviews, and review gating (filtering who gets asked based on expected sentiment) in some form — the specific wording and enforcement mechanics differ, but the underlying principle is identical: reviews are supposed to come from real customers describing a real experience, requested fairly from everyone. A strategy that violates that principle on one platform will almost always violate it on the others too.
Why Yelp is the outlier
Five of these six platforms — Google, Trustpilot, Facebook, Tripadvisor, and Sitejabber — allow businesses to directly ask customers for a review, as long as the request is fair and unconditional. Yelp is the exception: its guidelines actively discourage direct solicitation, and its recommendation software is specifically tuned to filter reviews that look solicited. A business managing Yelp alongside the other platforms needs a genuinely different approach there, not a copy-pasted version of what works elsewhere.
Frequently asked questions
Not sure which platform actually matters for your business?
We'll audit your current reputation across the platforms your customers actually check, and show you which one deserves attention first.