Ready to fix your Facebook recommendations?
Turn a weak Facebook recommendation ratio into a reputation recovery plan.
Facebook Recommendations show up right on your Business Page, often the first place a customer lands after a social ad or a friend's tag. Here's how Facebook reputation management actually works.
What's your Facebook reviews problem?
Jump straight to the part that matters to you.
Want pricing?
See packages & pricingWhat are Recommendations?
How Facebook Recommendations workNeed more recommendations?
Get more Facebook recommendationsRating falling?
Rating recoveryNegative reviews?
Negative review managementWant a review removed?
Remove Facebook reviews — what qualifiesWant to buy Facebook reviews?
See packages & pricingWant to try it free first?
Get a free Facebook reviewNeed ongoing management?
Reputation monitoringFacebook Reputation Recovery pricing
Tap a package — price per review drops as you go up
25 Reviews
$375one-time
- Custom written content tailored to your business
- 5-star reviews
- Gradual drip-feed for natural-looking growth
- Free replacements within 30 days
5 Reviews
$100one-time
- Custom written content tailored to your business
- 5-star reviews
- Gradual drip-feed for natural-looking growth
- Free replacements within 30 days
10 Reviews
$175one-time
- Custom written content tailored to your business
- 5-star reviews
- Gradual drip-feed for natural-looking growth
- Free replacements within 30 days
25 Reviews
$375one-time
- Custom written content tailored to your business
- 5-star reviews
- Gradual drip-feed for natural-looking growth
- Free replacements within 30 days
50 Reviews
$625one-time
- Custom written content tailored to your business
- 5-star reviews
- Gradual drip-feed for natural-looking growth
- Free replacements within 30 days
Bulk pricing
Need more than 50 reviews?
Drag to pick your volume — price per review drops the more you buy, up to 1,000 reviews.
Reviews Selected
Need more than 1,000 reviews, or multi-location management? Get in touch for a custom quote.
How Facebook Recommendations work
Facebook Business Pages show up in social feeds, local search on the platform, and increasingly as the destination behind a social ad click. For a lot of businesses — especially those running Facebook or Instagram ads — the Page is one of the first places a prospective customer lands, which makes the Recommendations shown there part of the actual conversion path, not just a passive reputation record.
Recommendations, not star ratings
Facebook moved away from a 1-5 star average years ago in favor of Recommendations: a visitor answers whether they'd recommend the business (yes or no), can add relevant tags, and can leave an optional comment. The Page displays how many people recommend the business out of everyone who responded, rather than a weighted or algorithmic score.
Why this matters for strategy
Requesting recommendations the compliant way
- Ask every customer who was served, not a filtered list of who you expect to say yes.
- Never offer a discount, entry, or anything of value in exchange for a "Yes" recommendation.
- Time the request close to a positive interaction rather than in a generic bulk message.
- Make it easy — a direct link to the Page's recommendation prompt removes friction from the ask.
Full system detail on our review generation page.
Responding to recommendations
Facebook lets businesses reply publicly to a recommendation and its comment. Since there's no private-message-only response option built into the feature itself, a public reply needs to strike the right tone even when it's addressing specifics — it's being read by the original customer and by every future visitor at the same time. See our review response management service for our approach.
Identifying potentially inappropriate content
Where the line is
Common mistakes we see
Ignoring comments on a "No" recommendation
A negative recommendation almost always comes with an explanatory comment. Leaving it unanswered is more visible than on platforms without that context attached.
Treating the Page like a static brochure
A Page with no recent activity, posts, or responses reads as inactive, which makes even a strong recommendation ratio look stale to a visitor scrolling through.
Incentivizing recommendations
Offering a discount or entry into a giveaway in exchange for a "Yes" recommendation violates Facebook's policies against fake engagement, regardless of how the request is worded.
Only asking customers you expect to say yes
Filtering who gets asked produces a recommendation ratio that doesn't hold up once volume grows, and it violates the same fair-solicitation principle every major review platform enforces.
Timeline expectations
- First 30 days: audit complete, recommendation request system live, response process established for new recommendations.
- 60–90 days: recommendation volume increases visibly, response rate on negative recommendations approaches 100%.
- 6+ months: recommendation ratio measurably healthier, recurring complaint themes addressed at the operational level, not just the response level.
What we do for Facebook specifically
Facebook Page audit
Recommendation ratio, response history, and complaint themes mapped in one pass.
Recovery plan
A prioritized roadmap built around your specific recommendation ratio and volume.
Response management
Every negative recommendation gets a considered, specific response — not a template.
Content policy dispute prep
Documentation and correct filing for content that may genuinely violate Facebook's Community Standards.
Ongoing monitoring
Alerts on new recommendations and ratio movement instead of quarterly surprises.
Frequently asked questions
Vazagency is an independent reputation management agency and is not affiliated with, endorsed by, or officially connected to Facebook.
Get a Facebook Reputation Audit
We'll review your recommendation ratio, response rate, and recent complaint themes — then show you exactly what to fix first.