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Reputation Recovery/Indeed
Platform: Indeed

Turn a weak Indeed rating into more applicants, not fewer.

Your Indeed company rating sits right next to your job postings, where every job seeker sees it before they decide to apply. We help you earn a stronger rating the way Indeed actually rewards it — through employee feedback and a stronger day-to-day employee experience.

See Indeed packages

Indeed is first and foremost a job board, not a review site — and that changes everything about how its company reviews behave compared to a review-first platform like Glassdoor. On Indeed, the 1-5 star rating and employee reviews sit directly on the employer profile that a job seeker lands on right before they click apply, often after finding your listing through a job search rather than a reputation search.

That proximity matters. A mediocre rating next to an open role doesn’t just damage brand perception in the abstract — it directly suppresses applications on the same page where you’re paying, or considering paying, to promote that job. Indeed reputation management is the work of improving the underlying employee experience and the reviews that reflect it, specifically because the rating and the job posting are never more than a scroll apart.

Who this matters most for

Indeed matters most for businesses that actively hire through the platform — retail, hospitality, logistics, healthcare staffing, call centers, and any employer running paid job ads where a low rating next to the listing quietly raises cost-per-hire.

Why an Indeed rating behaves differently from a review-site rating

Indeed’s company rating is built from reviews left by current and former employees, covering an overall 1-5 star score plus sub-ratings for areas like work/life balance, pay and benefits, job security and advancement, management, and culture. Job seekers frequently open the reviews tab before applying, and on mobile the rating is visible right alongside the job title and company name in search results.

Because reviews live on the same employer profile as your job postings, the relationship runs in both directions: a company that’s actively hiring on Indeed generates more review volume and more visibility for that rating, and a rating that drops after a rough stretch — layoffs, a management change, a wave of frustrated seasonal hires — can suppress applications on postings you’re running at that exact moment. Few other platforms put cause and effect that close together.

You cannot remove a genuine negative review simply because it’s unflattering. Indeed will act on content that violates its guidelines — reviews that aren’t from real employees, that contain no actual workplace content, or that violate its policies — but a truthful account of a bad experience stays up. The reliable lever is the same one Indeed’s own guidance points to: a better employee experience, professional employer responses to reviews, and a steady flow of reviews from real current and former staff.

Reference: Indeed’s guidelines.

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Get more Indeed reviews with one card

A tap sends the customer to your Indeed page. Loyalty and booking are included.

What shapes the Indeed company rating

Overall star rating and sub-ratings — work/life balance, pay and benefits, job security and advancement, management, and culture are scored separately and shown alongside the headline number.
Review recency and volume — a steady stream of recent reviews carries more weight in how current the rating feels to a job seeker than a handful of old ones.
Employer responses — replying professionally to reviews, especially critical ones, shows job seekers the company is engaged rather than absent.
Review authenticity — reviews must come from real current or former employees describing an actual workplace experience; solicited-but-genuine reviews are fine, fabricated ones are not.
Profile completeness — a claimed, filled-out company page with accurate details about size, industry, and benefits gives context that softens the impact of any single review.

Which businesses should prioritize Indeed

High-volume hourly employers — retail, hospitality, warehousing, and logistics — where Indeed is the primary hiring channel
Healthcare staffing and call-center employers running continuous requisitions where every point of rating matters at scale
Businesses currently paying for sponsored job posts, where a weak rating next to a paid listing directly raises cost-per-application
Employers who recently went through layoffs, a leadership change, or a difficult season and saw the rating drop as a result
Companies with a strong Glassdoor or Google rating but a surprisingly low or outdated Indeed rating

What we do for Indeed specifically

Review generation

A request system built to follow Indeed's own guidelines, timed to when a customer is most likely to respond.

Complaint & response management

We respond to and work through the feedback that's actually dragging your Indeed profile down.

Monitoring

New reviews and changes to your Indeed profile get seen and handled in days, not months.

Recovery planning

A realistic plan for how far your Indeed standing can move, and how long it takes with legitimate work.

See Indeed Reputation Recovery packages

Frequently asked questions

What is Indeed reputation management?
Indeed reputation management is the process of improving the company rating, sub-ratings, and employee reviews shown on your Indeed employer profile — the same profile job seekers see right next to your job postings. Because the rating sits so close to the application decision, effective Indeed reputation management focuses on improving the real employee experience, responding professionally to reviews, and encouraging genuine current and former employees to share their experience.
How is the Indeed company rating calculated?
Indeed calculates an overall 1-5 star rating from employee reviews, alongside separate sub-ratings for areas like work/life balance, pay and benefits, job security and advancement, management, and culture. Recent reviews and review volume both influence how the rating reads to a job seeker, and employer responses to reviews are visible on the profile as a sign of engagement.
Can you get Indeed reviews to raise your rating?
Yes — the Vazagency review card sends customers to your Indeed page in one tap, with loyalty and booking included.
Can a negative Indeed review be removed?
Indeed will remove reviews that violate its guidelines — for example, content that isn’t from a real employee or doesn’t describe an actual workplace experience — but not simply because the content is unflattering. A more productive response to a genuine negative review is a professional, specific reply, paired with the changes that prevent the same feedback from recurring.
Does the Indeed rating actually affect how many people apply?
Yes. Because the rating and reviews sit directly on the employer profile next to your job postings, job seekers frequently check it before applying — especially for roles where they have multiple options. A lower rating next to a listing tends to suppress applications and can raise the effective cost of any paid job promotion running at the same time.
How is Indeed different from Glassdoor for reputation purposes?
Glassdoor is review-first: people typically go there specifically to research a company. Indeed is job-board-first: most visitors arrive searching for a job, and the reviews are encountered as part of an employer profile sitting beside an open role. That means a weak Indeed rating has a more immediate, transactional effect — it shows up right where someone is deciding whether to click apply — which is why we treat the two platforms with different priorities even though both matter.

Vazagency is an independent reputation management agency and is not affiliated with, endorsed by, or officially connected to Indeed.

Improve your Indeed reputation the way it actually rewards.

Real reviews, resolved complaints, and ongoing monitoring — scoped to your Indeed situation, not a guaranteed rating.

See Indeed packagesReputation Recovery overview