More Employee Reviews, More Applicants Clicking Apply.

How to Get More Indeed Reviews

The organic, policy-compliant tactics that actually move the needle for Indeed:

• Invite every recent hire and departing employee to leave a review, not just the ones you expect to say something positive — selective solicitation undermines the rating’s credibility and can be flagged.
• Never offer an incentive for a review — a gift card, bonus, or favor in exchange for feedback violates Indeed’s guidelines the same way it does on every other legitimate platform.
• Respond to every review, especially critical ones — a specific, professional reply is visible to every job seeker who reads it afterward, not just the reviewer.
• Time review requests around natural moments — an offboarding conversation or a work anniversary — rather than asking only when things are going well.
• Keep your Indeed company page claimed and current — accurate details about benefits, size, and culture give job seekers context that softens the impact of any single review.

Get More Positive Indeed Reviews

Asking every recent customer — not a filtered "happy customers only" list — is what keeps a review stream both compliant and genuinely positive on balance, since most customers who had a fine experience simply never think to leave a review unprompted. Vazagency's Indeed review packages add to that volume directly if organic requesting alone isn't moving fast enough.

What shapes the Indeed company rating

• Overall star rating and sub-ratings — work/life balance, pay and benefits, job security and advancement, management, and culture are scored separately and shown alongside the headline number.
• Review recency and volume — a steady stream of recent reviews carries more weight in how current the rating feels to a job seeker than a handful of old ones.
• Employer responses — replying professionally to reviews, especially critical ones, shows job seekers the company is engaged rather than absent.
• Review authenticity — reviews must come from real current or former employees describing an actual workplace experience; solicited-but-genuine reviews are fine, fabricated ones are not.

Review volume is the lever every business controls directly — for the full mechanics of Indeed's rating, see Indeed reputation management.

What If Negative Reviews Are Hurting Your Rating?

Adding new reviews helps, but a review that violates Indeed's guidelines may also qualify for removal — check what qualifies for removal first. For reviews that don't qualify, increasing your volume of genuine positive reviews is the practical way to reduce how much any single negative review weighs in the average — and responding professionally to it handles the conversation that's actually visible right now.