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Reputation Recovery/Employer Reputation
Industry: Employer & Recruiting

Your employer brand is decided before the interview — on Glassdoor and Indeed.

Candidates read your reviews before they apply. A weak rating quietly shrinks and worsens your applicant pool — raising time-to-fill and cost-per-hire on platforms you’re often already paying to post jobs on. Employer reputation management fixes that the only way that lasts: a genuinely better employee experience, professional responses, and authentic feedback — never faked reviews.

Where employer reputation is won or lost

Glassdoor

Review-first: the overall rating, CEO approval, and "% would recommend" that candidates read before applying — and that you cannot simply delete.

Glassdoor reputation management

Indeed

Company reviews sitting right next to your live job postings on the largest job board, directly shaping who applies.

Indeed reputation management

Google

Candidates increasingly search your company name — Google reviews and the knowledge panel shape first impressions before they reach any job board.

Google reputation management

Why you can’t just delete a bad employee review

Unlike a spammy customer review, a genuine employee review is protected by the platform — Glassdoor and Indeed will not remove a review simply because the employer dislikes it. Companies that have tried to game, coerce, or fake their way to a better rating have repeatedly ended up with a worse public problem than the rating they started with. The only durable lever is the real employee experience, plus how professionally you respond and how consistently authentic feedback comes in.

The compounding cost of a weak rating

A low employer rating doesn’t just look bad — it measurably reduces how many qualified people apply, and it does so continuously, next to every job you post. That raises cost-per-hire and slows every open role. A stronger employer brand works the other way: it makes the people you want more willing to raise their hand, which is why employer reputation is a recruiting-cost lever, not a vanity metric.

What we do for employer reputation

Authentic employee feedback

Encouraging genuine current and former employees to share honest reviews — never coerced, never incentivized, never gated to only happy staff.

Response management

Professional, on-brand responses to reviews that show candidates a company that listens, without disclosing anyone’s identity or getting defensive.

Monitoring & reporting

New reviews and rating changes across Glassdoor, Indeed, and Google get seen and handled in days — with visibility into what’s moving.

Frequently asked questions

What is employer reputation management?
Employer reputation management is the work of monitoring, responding to, and improving how a company is perceived as a place to work — primarily on Glassdoor, Indeed, and Google. Because employers cannot remove genuine employee reviews, effective employer-brand management is built on improving the real employee experience, responding to reviews professionally, and encouraging authentic feedback from current and former staff.
Can a company remove negative Glassdoor or Indeed reviews?
Only reviews that genuinely violate a platform’s guidelines can be removed — not reviews a company simply disagrees with. Attempts to suppress or fake employee reviews have repeatedly backfired publicly. The durable path is improving the underlying experience, responding well, and building a steady flow of honest reviews so no single negative one dominates.
Why does employer reputation affect hiring cost?
Candidates check employer reviews before applying, and a weak rating measurably reduces application volume and quality — which raises time-to-fill and cost-per-hire, often on platforms you’re already paying to advertise jobs on. A stronger employer brand lowers that cost by making qualified people more willing to apply.
Is it okay to ask employees for Glassdoor or Indeed reviews?
Asking is fine and encouraged, as long as it’s done right: invite all employees to share honest feedback, never require a positive review, never offer an incentive, and never ask only the people you expect to be happy. Coerced or incentivized reviews violate platform guidelines and are exactly what their fraud detection looks for.
Should we prioritize Glassdoor or Indeed?
Most employers need both, but for different reasons. Glassdoor is review-first — candidates go there specifically to research culture, pay, and leadership. Indeed puts reviews next to your live job postings, so a weak rating directly suppresses applications. If you’re actively hiring on Indeed, its reviews have the most immediate impact; Glassdoor carries more weight for considered, longer-horizon candidate research.

Turn your employer brand into a recruiting advantage.

We’ll audit how your company looks to candidates across Glassdoor, Indeed, and Google — then show you exactly what to fix first.

Get an Employer Reputation AuditSee Glassdoor reputation management