Get More Trustpilot Reviews and Improve Your Rating

How to Get More Trustpilot Reviews

The organic, policy-compliant tactics that actually move the needle on Trustpilot:

• Send the review invitation within a day or two of delivery or service completion — TrustScore weights recency, and requests sent late get ignored more often.
• Invite every recent customer, not just the ones you're confident were happy — a filtered "happy customers only" list violates Trustpilot's guidelines and can get flagged.
• Use Trustpilot's own invitation tools (email or link) so the review is verifiably tied to a real order — organic, verified invitations hold up better than a link shared elsewhere.
• Respond publicly to every review, positive and negative — Trustpilot factors response activity into how a profile is perceived.
• Keep review velocity steady instead of bursty — a slow, consistent trickle of new reviews reads as more organic than sporadic spikes.

Get More Positive Trustpilot Reviews

Asking every recent customer — not a filtered "happy customers only" list — is what keeps a review stream both compliant and genuinely positive on balance, since most customers who had a fine experience simply never think to leave a review unprompted. Vazagency's Trustpilot review packages add to that volume directly if organic requesting alone isn't moving fast enough.

What Actually Moves Your TrustScore

• Star average — the weighted average of all your ratings, with more recent reviews carrying more weight than older ones.
• Review recency — a profile that stopped collecting reviews months ago reads as less trustworthy than one with an active, ongoing flow, even at the same star average.
• Review volume — a larger, more established review base is harder for any single negative review to move.
• Response activity — replying to reviews signals an actively managed business, which factors into how the profile is perceived overall.

For the full mechanics of how TrustScore is calculated, see what TrustScore is and how it's calculated.

What If Negative Reviews Are Hurting Your Rating?

Adding new reviews helps, but a review that violates Trustpilot's guidelines may also qualify for removal — check what qualifies for removal first. For reviews that don't qualify, increasing your volume of genuine positive reviews is the practical way to reduce how much any single negative review weighs in your TrustScore — and responding professionally to it handles the conversation that's actually visible right now.