More Glassdoor Reviews From the Employees Who Actually Work There

How to Get More Glassdoor Reviews

The organic, policy-compliant tactics that actually move the needle for Glassdoor:

• Invite every current employee to share honest feedback, not a filtered "happy employees only" list — gating requests is easy for Glassdoor and candidates alike to spot, and it undermines trust in the whole profile.
• Never offer an incentive for a positive review — a gift card, bonus, or extra time off in exchange for a good rating violates Glassdoor’s guidelines and is a common way employer accounts get flagged.
• Respond to every review, positive and negative, professionally and specifically — candidates read employer responses as closely as the reviews themselves.
• Keep the ask ongoing, not a one-time push — a steady, current stream of reviews reads as far more credible than a cluster all posted the same week.
• Fix what reviews are actually describing before asking for more — a stronger employee experience is the only input that moves the score in a way that lasts.

Get More Positive Glassdoor Reviews

Asking every recent customer — not a filtered "happy customers only" list — is what keeps a review stream both compliant and genuinely positive on balance, since most customers who had a fine experience simply never think to leave a review unprompted. Vazagency's Glassdoor review packages add to that volume directly if organic requesting alone isn't moving fast enough.

What actually moves your Glassdoor score

• Overall company rating — the headline 1-to-5 star average across all employee reviews, the first thing most candidates see.
• CEO approval rating — the percentage of reviewers who approve of company leadership, shown as a distinct, highly visible metric.
• "Recommend to a friend" percentage — the share of reviewers who say they’d recommend the company to a friend, a strong proxy for genuine employee sentiment.
• Recency and volume of reviews — a steady stream of current reviews carries more weight than a stale handful from years ago.

Review volume is the lever every business controls directly — for the full mechanics of Glassdoor's rating, see Glassdoor reputation management.

What If Negative Reviews Are Hurting Your Rating?

Adding new reviews helps, but a review that violates Glassdoor's guidelines may also qualify for removal — check what qualifies for removal first. For reviews that don't qualify, increasing your volume of genuine positive reviews is the practical way to reduce how much any single negative review weighs in the average — and responding professionally to it handles the conversation that's actually visible right now.