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How to Get More DealerRater Reviews

The organic, policy-compliant tactics that actually move the needle for DealerRater:

• Ask at delivery, not before — the moment a buyer picks up their car is the natural, highest-response point to request a DealerRater review.
• Ask service customers too — a dealership’s service department can build its own strong review base separate from sales, and DealerRater tracks both.
• Always tag the salesperson or advisor by name in the request — the employee-level record is what makes DealerRater different, and it’s what helps that person the most.
• Request a review from every customer, not just the ones you’re sure loved the experience — gating requests to "happy customers only" violates DealerRater’s guidelines.
• Never offer a discount, gift card, or other incentive for a review — it breaks DealerRater’s rules the same way it does on every other legitimate review platform.

Get More Positive DealerRater Reviews

Asking every recent customer — not a filtered "happy customers only" list — is what keeps a review stream both compliant and genuinely positive on balance, since most customers who had a fine experience simply never think to leave a review unprompted. Vazagency's DealerRater review packages add to that volume directly if organic requesting alone isn't moving fast enough.

How DealerRater ratings work

• Employee-tagged reviews — buyers name and rate the specific salesperson, finance manager, or service advisor, building an individual track record alongside the dealership’s.
• Dealership overall rating — an aggregate score across all departments (sales and service) shown on the dealership’s main DealerRater profile.
• Review recency and volume — a steady, ongoing stream of recent reviews carries more weight than a large batch collected once and never repeated.
• Certified Dealer status — an opt-in recognition tied to review activity and customer-service commitments that dealerships use as a trust signal.

Review volume is the lever every business controls directly — for the full mechanics of DealerRater's rating, see DealerRater reputation management.

What If Negative Reviews Are Hurting Your Rating?

Adding new reviews helps, but a review that violates DealerRater's guidelines may also qualify for removal — check what qualifies for removal first. For reviews that don't qualify, increasing your volume of genuine positive reviews is the practical way to reduce how much any single negative review weighs in the average — and responding professionally to it handles the conversation that's actually visible right now.