Keep Your Review History as Current as Your Closings.

How to Get More Zillow Reviews

The organic, policy-compliant tactics that actually move the needle for Zillow:

• Ask for a review at the moment of closing, when the relationship is warmest and the transaction is freshest in your client’s mind — waiting weeks sharply lowers response rates.
• Request a review from every client, buyers and sellers alike, not just the deals that went smoothly — a review history built only from easy transactions looks curated rather than genuine.
• Never offer an incentive for a review — Zillow ties reviews to verified transactions specifically to keep them trustworthy, and an incentivized request undermines that.
• Make requesting a review a standing step in your closing checklist, not a one-time campaign — recency is what keeps a Zillow profile looking active to prospects.
• Respond to every review you receive, positive or negative — a profile with visible, professional responses reads as more credible than one with reviews and silence.

Get More Positive Zillow Reviews

Asking every recent customer — not a filtered "happy customers only" list — is what keeps a review stream both compliant and genuinely positive on balance, since most customers who had a fine experience simply never think to leave a review unprompted. Vazagency's Zillow review packages add to that volume directly if organic requesting alone isn't moving fast enough.

What actually shapes a Zillow agent profile

• Review recency — a steady stream of reviews after every closing signals an active agent; a stale review history signals the opposite, regardless of total deal volume.
• Review count and star rating — more genuine reviews at a strong rating builds the social proof a buyer or seller checks before reaching out.
• Verified-transaction reviews — every review is tied to a real client relationship, which is what makes the profile credible to prospects in the first place.
• Response and professionalism — how an agent responds to reviews, including less-than-perfect ones, is visible on the public profile.

Review volume is the lever every business controls directly — for the full mechanics of Zillow's rating, see Zillow reputation management.

What If Negative Reviews Are Hurting Your Rating?

Adding new reviews helps, but a review that violates Zillow's guidelines may also qualify for removal — check what qualifies for removal first. For reviews that don't qualify, increasing your volume of genuine positive reviews is the practical way to reduce how much any single negative review weighs in the average — and responding professionally to it handles the conversation that's actually visible right now.