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How to Get More CarGurus Reviews

The organic, policy-compliant tactics that actually move the needle for CarGurus:

• Ask every buyer at delivery, not just the ones you're confident will leave five stars — a request built into the sale process produces a steadier, more credible rating over time.
• Respond to every review, positive or negative — a dealer that visibly engages reads as more trustworthy to a shopper comparing several dealers' profiles at once.
• Keep requests consistent month over month — because the marketplace shows recency, a steady flow of new reviews reads better than an old cluster followed by silence.
• Never offer an incentive for a review — a discount or gift in exchange for feedback violates CarGurus' policies the same way it does on every other legitimate platform.
• Make it easy — send the direct review link right after delivery, when the experience is freshest and the buyer is most likely to follow through.

Get More Positive CarGurus Reviews

Asking every recent customer — not a filtered "happy customers only" list — is what keeps a review stream both compliant and genuinely positive on balance, since most customers who had a fine experience simply never think to leave a review unprompted. Vazagency's CarGurus review packages add to that volume directly if organic requesting alone isn't moving fast enough.

What shapes your CarGurus dealer rating

• Review volume and recency — a thin or stale set of reviews reads as unreliable next to a competitor with a steady, current flow, even at the same average.
• Overall star average — the single number CarGurus surfaces on every listing card, making it the fastest comparison point shoppers use across dealers.
• Dealer responses — replying to reviews, especially negative ones, signals an active, accountable business rather than a rating a shopper can't verify is still true.
• Verified buyer reviews — reviews tied to a real purchase carry more credibility with shoppers than generic feedback, which is why review requests should target actual buyers.

Review volume is the lever every business controls directly — for the full mechanics of CarGurus's rating, see CarGurus reputation management.

What If Negative Reviews Are Hurting Your Rating?

Adding new reviews helps, but a review that violates CarGurus's guidelines may also qualify for removal — check what qualifies for removal first. For reviews that don't qualify, increasing your volume of genuine positive reviews is the practical way to reduce how much any single negative review weighs in the average — and responding professionally to it handles the conversation that's actually visible right now.