How Does Sitejabber Work?

Sitejabber reputation management is the process of monitoring, acquiring, and responding to reviews on a business's Sitejabber profile. It's used most heavily by online and ecommerce businesses, where shoppers have no physical storefront to judge and rely on third-party verification instead.

Verified vs. unverified reviews

Sitejabber distinguishes reviews tied to a confirmed transaction from unverified submissions, and displays that distinction to visitors. A business with a healthy share of verified reviews reads as more credible to a cautious first-time shopper than one where most reviews can't be tied to an actual purchase.

Requesting reviews compliantly

• Ask every customer who completed a purchase, not a filtered list.
• Time the request close to delivery or order completion, when the experience is freshest.
• Never offer a discount or incentive for a positive review.
• Follow up once with a reminder for customers who don't respond to the first request.

How Sitejabber handles moderation

Sitejabber runs its own fraud detection against sudden spikes, generic language, and unverified reviewer patterns, and only removes reviews that violate its content guidelines. It does not remove reviews simply because a business disagrees with the rating.

Sitejabber alongside other trust signals

Sitejabber rarely operates alone in a shopper's research — it's typically one of several signals a cautious buyer checks alongside on-site trust badges, payment security indicators, and other third-party review platforms like Trustpilot. A store with a strong Trustpilot presence but a thin or unclaimed Sitejabber profile still has a visible gap for the segment of shoppers who happen to check Sitejabber first. See our Sitejabber vs Trustpilot comparison for how to think about covering both.

For the full Sitejabber strategy — audits, response management, and recovery planning — see our Sitejabber reputation management page.