Tools/Headline & Title Analyzer
Free tool

Headline & Title Analyzer

Score a headline against the patterns that actually correlate with clicks — length, numbers, power words, and framing.

Type in a page title, blog headline, or email subject line and this tool checks it against six structural patterns that correlate with better click-through rates: length, word count, whether it contains a number, whether it uses a word that adds emphasis, whether it's framed as a question or how-to, and whether it opens strong. It returns a 0-100 score and a pass/fail breakdown for each check.

It's meant for anyone writing the headline that shows up in a search result or a social share — a business owner titling a new service page, someone writing a blog post, a marketer drafting an email subject line — at the point where the headline is still easy to change, before it's published.

The patterns it checks aren't arbitrary. Length matters because search engines and social platforms truncate long titles, cutting them off mid-word in a way that looks broken and gets fewer clicks; numbers and specific phrasing tend to read as more concrete and scannable than vague ones; and a headline that opens with its strongest word or number tends to hold attention better in a list of competing results than one that buries the point in the middle.

83

Headline score

Based on 6 patterns that correlate with better click-through rates

Length

51 characters — ideal range

Word count

10 words — good, scannable length

Contains a number

Numbers signal specific, concrete content

Power word

Includes a word that adds emphasis

Question or how-to framing

Statement-style headline — fine, but questions often draw more clicks

Starts strong

Opens with a number or strong word

How to use this tool

  1. Type or paste your headline into the input field — it replaces the example headline shown by default.
  2. Watch the score and checks update live as you type; there's no button to click.
  3. Read through the six checks below the score — each one shows a pass or fail with a short explanation of why.
  4. Rewrite based on what's failing: trim it if it's too long, add a specific number if none is present, or move your strongest word to the front.
  5. Once you're happy with it, pair it with the SERP Preview tool (linked below) to see exactly how it will display and where it might get cut off on a real results page.
  6. Use it for page titles, blog headlines, or email subject lines — the same six patterns apply to all three.

What the score doesn't measure

The six checks here are structural — they look at length, word count, numbers, and phrasing, not whether the headline is actually true to the content underneath it or whether it fits your specific audience. A trade publication's readers and a general consumer audience respond to headlines differently, and no automated check knows your audience the way you do. Treat the score as a pre-publish sanity check on structure, not the final word on whether a headline is good.

Frequently asked questions

Is a higher score always better?
It's a directional signal, not a certainty score — a headline that scores well still needs to accurately describe the content and avoid overpromising. A high-scoring, misleading headline hurts more than it helps: it can increase clicks but tank engagement and trust once someone reads content that doesn't match.
Why does headline length matter?
Search engines truncate long titles in results (see our SERP preview tool), and social platforms often crop long headlines too. A headline in the roughly 40-60 character sweet spot is fully visible in the most places without needing to be shortened by the platform.
Do numbers actually help headlines perform better?
Numbers (especially odd numbers and specific figures rather than round ones) tend to signal concrete, scannable content — "7 Ways to..." reads as more specific and less generic than "Ways to...". It's a real, widely-observed pattern in headline performance, though it's not universal for every topic or audience.
What's the difference between a power word and clickbait?
A power word accurately amplifies something genuinely true about the content ("proven" for a method with real evidence behind it). Clickbait uses the same words to promise something the content doesn't deliver. This tool can't tell the difference — that judgment call is on the writer.

Related guides

Want this handled for you instead?

We build the SEO foundation and handle the ongoing work — no long-term contract, no guaranteed-rankings sales pitch.