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Tools/Google Business Profile Analysis
Free tool

Google Business Profile Analysis

Free, instant, no signup — takes about 10 seconds.

See your real Google Business Profile rating and review count next to nearby competitors — plus unlock free tools to grow it.

No account needed — just search your business name.

Type your business name and this tool pulls the actual rating and review count from your Google Business Profile — the same data that shows up in Google Maps and Search — and puts it next to two or three nearby businesses in the same category. If Google's own listing doesn't specify a matching category closely enough to compare fairly, we skip the comparison rather than show you a competitor that isn't really one.

Most business owners only check their profile's rating in isolation, without the context of what a customer searching nearby actually sees: a ranked list where the businesses with the most (and most recent) reviews tend to sit at the top. A 4.5-star profile with 20 reviews and a 4.5-star profile with 400 reviews read very differently to both customers and Google's local ranking — this tool shows you which side of that gap you're on.

What you get after claiming

Typing your business name and pressing "Claim" isn't just a one-off number check — it opens a full, free analysis: your live rating, your review count, and how you stack up against nearby competitors, all on one page. More importantly, it comes with real tools to act on that data — a rating-projection calculator that shows exactly what closing the gap would take, and a direct path to actually pushing your business up in Google's local rankings, not just seeing where it currently sits.

How to use this tool

  1. Start typing your business name — matching results appear as you type, biased to your location once you tap the field.
  2. Pick your business from the dropdown, or press "Claim" to search by name alone if it doesn't appear.
  3. Claiming your business opens your own results page with its free tools: your live rating and review count next to up to three nearby competitors, plus a rating-projection calculator showing exactly how many reviews it would take to catch up.
  4. Your results page has its own link, so you can bookmark it or come back to it later without redoing the search.

Why compare your profile to competitors, not just check your own rating

A rating on its own doesn't tell you whether you're winning or losing local search visibility — it only tells you how your past customers rated you. Review count and recency are separate ranking factors Google weighs alongside rating itself, which is why a business with a slightly lower rating but far more (and more recent) reviews can consistently outrank one with a "better" number but a thin, aging review base on its profile. Seeing your numbers directly next to a real nearby competitor's makes that gap concrete instead of abstract.

Frequently asked questions

Is this actually free?
Yes — no signup, no email gate, no credit card. Type your business name and the results are yours to see. We make money if you later decide to get reviews or a Vazagency review card, not from this check itself.
Where does the rating and review count come from?
Directly from the Google Places API, pulling the same public data attached to your Google Business Profile (formerly Google My Business) — the listing that shows up in Google Maps and Search. It's your real, current rating and review count, not an estimate.
Why don't I see any competitors listed?
Google sometimes files a business under a broad category (like "Store" instead of "Optician") on its Business Profile instead of anything specific. Rather than guess and risk showing you an unrelated business as a "competitor," we only show a comparison when Google's own category for your profile is specific enough to match against.
How is the "projected rating" calculated?
It's a weighted average: your current rating and review count, plus the reviews you'd add, assuming those new reviews average 5 stars. It's a simple estimate to show the scale of impact more reviews can have — not a guarantee.
Does checking my profile here change anything on Google?
No. This only reads public data — it doesn't post anything, request anything, or change anything on your Google Business Profile.
Is this the same as Google Business Profile / Google My Business?
This tool reads public data from your Google Business Profile (Google renamed "Google My Business" to "Google Business Profile" in 2022) — it isn't a replacement for managing your profile. To edit your business info, respond to reviews, or post updates, you still use Google's own Business Profile Manager.

Related guides

Google Business Profile GuideHow to Get More Google Reviews

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