Retention Partners
A Dutch AI-powered retention insights platform — designed and built end-to-end, from the dual-pillar positioning down to the methodology that backs it up.
Visit retentionpartners.nlTry asking
What Retention Partners is
An AI-driven alternative to the employee and customer survey — for Dutch organizations.
Retention Partners helps organizations understand why employees stay or leave, and why customers stay loyal or drift away. Instead of another anonymous survey, their AI turns real conversations into structured insight that strengthens recruitment, employer branding, leadership, marketing, and sales — built around two core pillars: Employees & Organization, and Customers & Relations.
What we built
A positioning problem as much as a design problem — the site had to make an unfamiliar category (AI-driven qualitative research) feel obviously better than what it replaces.
An AI conversation engine, not a survey
The platform's whole premise is that traditional research has stood still for a decade. Instead of forms and Likert scales, AI conducts real, adaptive conversations and translates them into structured insight.
Two audiences, one system
Distinct landing experiences for "Medewerkers & Organisatie" (employee retention) and "Klanten & Relaties" (customer retention) — each with its own headline, framing, and path — built on one shared methodology underneath.
A 9-step methodology, shown end to end
From Kennismaking (first conversation) through Doelstellingen, Activatie, Onderzoek, Analyse, Dashboard, Adviesrapport, Implementatie, to Evaluatie — the full process is visualized on the site, not hidden behind a sales call.
Built natively in Dutch
Copy, UX, and positioning designed in Dutch from the ground up for the Dutch market — not an English site run through translation.
A closer look
Same methodology, two entirely different front doors.
The employee-retention pillar — its own headline, its own case for why people stay or leave.
The customer-retention pillar, same methodology underneath, entirely different framing on top.
9
Step methodology
2
Insight pillars
NL
Native Dutch-language platform
The approach
- Name what's broken about the status quo. The site leads with the idea that traditional research has stood still for a decade — a sharper hook than another "AI-powered insights" claim.
- Two buyers, two doors, one product. An HR lead and a CMO are solving different problems — each gets messaging built for them, without forking the underlying platform.
- Show the process, not just the promise. Laying out all 9 steps upfront builds more trust in an unfamiliar category than a vague "book a demo" ever could.
Related guide
How to Write Service Pages That Actually Convert
Building something that needs to explain a new category?
Positioning, product design, and the build itself — this is what it looks like when they're handled as one problem.